REMIND, REASSURE, RECOVER - How to Sell Hospitality & Tourism in a Pandemic Economy
A Talk by Shawna Suckow CSP, CMP (Speaker, Author, Expert Hand Washer, The Buyer Insider)
About this Talk
Welcome to the most challenging climate our industry has faced in our lifetime. There’s a lot of confusion and noise out there. It’s time to shift our tools and processes so we don’t add to the collective frustration and inertia of our prospects and customers.
Savvy marketers and salespeople will leverage the latest data, interpret the current traveler ‘mood,’ and form a strategy using the latest tools. Two things are certain: 1) what used to work absolutely won’t work right now; and 2) insight and a tactical shift are key.
What should you be doing right now to keep that pipeline full, and stay top-of-mind with your current customers? This definitely isn’t a time to ride things out and wait for what’s next; it’s time for strategy and action.
Join 25-year hospitality & tourism veteran Shawna Suckow, CSP, CMP, as she shares her latest findings on where we are, and what’s next. It’s not just data though; she’ll share case studies and translate trends into relevant steps you can take NOW.
Participant Outcomes:
• You’ve been through market challenges before. Learn what’s different about this one, and about the latest consumer behavior trends that are forming in response.
• See recent successful case studies of companies that are rising above the noise.
• Time is of the essence! Discover what tools are working right now so you don’t have to waste your time or spin your wheels while your pipeline dries up.